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EIGHT IDEAS.
ONE BRACKET.
Six matchups. You judge each pair on the five things that made RIPPLE work. The last two standing are the ones we build.
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VS
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HOW IT FEELS IN TEN SECONDS
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THE BRACKET IS DONE
FINAL TWO
These are the two we build next. One is the crowd-pleaser, one is the one that sells.
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WHY IT GOT THROUGH
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PLAY THE BUILD →
KNOCKED OUT ALONG THE WAY
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